GlimpzIt Documentation

Overview

Learn how to use GlimpzIt to reach out to anyone, anywhere and capture their life through visuals. Check facts. Seek opinions. Gather content. Or simply have fun.

Basic Navigation

GlimpzIt's platform centers around a visual conversation. At the most basic level, conversations contain a prompt and responses that are called Glimpzes. The prompt can be a question, a call to action, or really any text you like - they can even contain images or videos. A Glimpz can fall under 1 of 3 categories. It can be visual only (either an image or a short 15 second or less video), text only (30-140 characters), or a combination of visual and text. A Glimpz is a unique response unit that gives you the power to see how people live!

The top most navigation menu allows you to view conversations in their various states: Create a New Conversation, Draft Conversations, Active Conversations, and Completed Conversations.

Create New Conversation

A new conversation can be created in one of two ways. For those that already have their data in hand and just need to import it into the GlimpzIt platform, click on the Import Data Tile (1). Alternatively, you can click on the Gather Glimpzes Tile (2) to tap into GlimpzIt Crowd or your own panel. After selecting your data source, click Continue to move forward.

Start a Conversation - Import Data

If you click on the Import Data Tile, you will be taken to a screen where you are presented with 3 options which represent the different types of Glimpzes you can have for your conversation. As mentioned previously, the 3 categories of Glimpzes include Visual+Text (1), Visual Only (2), and Text Only (3) responses. To move back to the previous screen, click Back (4). Alternatively you can click Start Over (5) to restart your import process from the beginning. If everything looks correct, click Continue (6) to move forward to the next page.

On the next screen, you will be prompted to enter in an Import Name (1) for your conversation. This Import Name will show up on your conversation tile and is used as an identifier so you can distinguish it from other conversations.

After entering your Import Name, you will be taken to the next screen to upload your data files. Click on the tile labeled CSV File (1) to upload a CSV file of all of your written data such as respondent demographics or Glimpz comments. Click on the Media Tile (2) to upload your images/videos. Depending on the category of Glimpz you previously selected, one of these tiles may not appear.

After uploading your CSV file, you will be taken to the next screen to check that your Glimpz Information is formatted correctly. Each of the category boxes (1) represent a column in your CSV file. Click on the dropdown menu (2) and match your data with the correct category. After selecting your choice from the dropdown menu, click Accept (3) to confirm the match. Note that only the Media File Name and Username categories are mandatory (the Media File Name category will only appear on Visual+Text and Visual Only conversations). If you don't have the other data categories in your CSV file, click Skip (4).

If you notice any discrepancies in your data, click Back (5) to move back to the previous screen. Alternatively you can click Start Over (6) to restart your import process from the beginning. If all your categories look correct, click Continue (7) to move forward to the next page.

On the next page you will check to see if your Filter Information is formatted correctly. The category name (1) should match the header in your CSV file. Check to make sure all of the relevant choices (2) for that particular filter are laid out correctly and click Accept (3) to confirm. Alternatively you can click Skip (4) if you decide you don't want that particular filter. Note that any categories you skipped on the previous screen will appear here.

If you notice any errors, click Back (5) to move back to the previous screen. Alternatively you can click Start Over (6) to restart the import process. If everything looks correct, click Continue (7) to move forward to the next page.

The Summary Page gives you an overview of the data files that will be imported into the system. If you notice a discrepancy in your numbers (1), click Back (2) to move back to the previous screen. Alternatively, you can click Start Over (3) to restart your import process. If you've confirmed that all your numbers look correct, press Finish (4) to finish creating your conversation.

Once your conversation has been successfully created, it will move over to the Completed Conversations View.

Start a Conversation - Gather Glimpzes

For those that don't already have their data in hand, you can click Gather Glimpzes to tap into GlimpzIt Crowd or your own panel. After choosing your data source you will be presented with 3 different options that will dictate the type of Glimpzes you receive for your conversation. As mentioned before, the 3 categories include Visual+Text (1), Visual Only (2), and Text Only (3) responses.

On the next screen, type your prompt into the prompt box (1). If desired you can upload a visual, add a web link, or embed an iFrame to your conversation (2). An example of a prompt you might enter is: "Show me how you are celebrating the holiday weekend." Another example might be "When I see this picture the first thing that comes to mind is ___. Take a picture to fill in the blank and tell me why in the textbox below."

For the next step you can set your targeting criteria by selecting the age (3), location (4), and gender (5) of the audience you would like to converse with. Only people that fit these criteria will be able respond to your conversation. To define the duration during which people can respond to your conversation, select the appropriate Start and End Dates (6).

By default, the system is set to target both males and females across the United States between the ages of 18 and 80. If you choose not to customize your Start and End Dates, the Start Date will default to today's date with the End Date falling a week later.

If you have additional targeting criteria you need implemented, expand the Advanced Options and click the Add/Edit Button to add Screeners to your conversation (7). Screeners are short questions that appear before your main prompt that allow you to add another layer of screening so you can more accurately target your desired audience. The 3 categories of Screeners are open-ended, single select, and multi-select questions. Here are examples for each of the Screener types:

Open Ended (1): What is the name of the last movie you saw in theaters?

Single Select (2): Who did you vote for in the 2016 presidential election?
- Donald Trump
- Hillary Clinton
- I didn't vote
- Other

Multi-Select (3): What devices do you use to watch TV shows?
- Television
- Tablet
- Computer
- Phone
- Other

After creating your Screeners, click Save to save your changes. Alternatively you can click Dismiss to exit without saving.

By default our system will filter out incoming responses that contain adult content and/or are of poor visual quality (8). If you are not happy with what you currently have and would like to reset the form, click the Clear Button (9). Alternatively, you can save the conversation for editing at a later time by clicking the Save Draft Button (10). If you are ready to launch your conversation, click Continue (11) to move forward to the Conversation Customization Page (this is the page that your target audience will see).

Customize your Conversation

After you have finished setting up your conversation, you can start customizing the look and feel of your unique conversation page. Note that the Mobile Preview (1) is what your audience will see.

If you would like to edit the default introductory note that your audience is presented with, type in your personalized message into the textbox (2). Alternatively, you can get rid of the introduction altogether by clicking on the blue circle located right above the textbox. If you need to make changes to your conversation prompt, click on the arrow icons located to the left and right of the textbox to switch views from the introductory note to the conversation prompt.

If you are targeting a foreign audience, you can switch your conversation from English to a language of your choice (3). You also have the option of specifying whether you want people to respond with pictures, videos, or a combination of both (4). For further customization, you can also change banner colors (5) and logos (6) to match your style.

If you decide that you need to make some logistical changes, you can edit the Start/End Date (7) and targeting criteria (8) that you set on the previous page.

To preview your changes, click on the Update Button (9) and the Mobile Preview (1) will be rendered with your changes. Once you are done customizing, click Continue (10) to invite people to participate in your conversation.

Ask People to Participate

Collect Glimpzes by emailing your desired audience (1), sharing your conversation page on social media (2), or by simply copying and sharing the web link (3).

If you need more responses from a wider audience, you can leverage the 15 million strong Glimpzit Crowd by clicking the GlimpzIt Crowd Button (4) and inputting the number of responses you need. Alternatively, if you already have your own panel you can click on the My Panel Button (5) located to the left of the GlimpzIt Crowd Button.

Manage Draft Conversations

If you previously saved a conversation from the New Conversation Page, it will appear here on your Draft Conversations View.

Edit Conversation

To edit a Draft Conversation, simply click on the desired conversation tile (1). You will be directed back to the New Conversation View where you can update and submit the conversation when ready.

GlimpzIt also provides you with the ability to create custom folders (2) so you can better organize your conversations. To move a conversation to a particular folder, click on the downward facing triangle icon on the particular conversation tile (3) to open a list of existing folders. Highlight the folder you would like to move your conversation to and click the check icon (4).

View Active Conversations

Once your conversation has been submitted, it will move to the Active Conversations View. Here you can see a list of all your Active Conversations with associated heat bars indicating progress (1).

Click on an Active Conversation Tile (2) to broadcast the conversation to your audience, view a live stream of Glimpzes, tag Glimpzes, and monitor engagement statistics. You can also filter the on-screen content by using the built-in filter bar.

Active Glimpzes Tab

The Glimpzes Tab is where you will find all the Glimpzes submitted to your conversation (1). Near the top of the page you will see the text and picture (optional) that is used to prompt the audience (2). Also displayed is the original targeting criteria you selected on the New Conversation Page. If you choose, you can also filter the on-screen content by using the built-in filter bar (3). Note that you can open or collapse the filter bar by clicking on the filter icon on the top left hand corner (4).

By default all Glimpzes will only show the image without the corresponding text. However, if you hover over an individual Glimpz, you can preview the Glimpz comment (1), respondent source (2), and respondent demographics (3). If you want to change the orientation of the image, click on the settings icon (4) and then click Rotate Glimpz (5). You can also choose to download that particular Glimpz (6) after clicking the settings icon.

If you like, you can also choose to accept/reject a particular Glimpz by clicking on the check mark (7). It is important to note that rejecting a Glimpz does not delete it, but rather removes it from various analytical calculations and the final summary.

To the left of the settings icon are the Tags associated with that Glimpz. Our Tagging framework allows you to Tag Glimpzes with a keyword or a phrase to better organize your data. To add a new Tag to your Glimpz, click on the Tag icon (8) and type in the keyword you'd like associated with that Glimpz.

Located directly above your prompt are the different conversation tabs (1) that allow you to navigate your way through your conversation. Above the conversation tabs is the progress bar which will help you keep track of your conversation status (2). The 4 stages of a conversation include 'Conversation Created', 'Gathering Glimpzes', 'Collecting Evaluations', and 'Analysis Completed'.

To the right of the progress bar is a row of icons that adds functionality to your conversation.

If you click on the speech bubble, (3) the text overlay will be displayed for all your Glimpzes. The share icon (4) pops open a modal that allows you to share your conversation with others. Clicking on the download icon (5) will allow you to download a zipped file of all your Glimpz visuals and/or a CSV file containing all of the text data associated with your Glimpzes. The print icon (6) allows you to print out copies of all your Glimpzes.

As mentioned before, a modal should pop up after you click on the share icon.

By default all your conversations are set to private (1) which means they can only be accessed by you and those you share it with. You have the option of making your conversation public which will allow anyone with a GlimpzIt account to view it.

The Conversation Link (2) will take a user to the conversation only if it's listed as Public. To share a private conversation, input the email address of the person you'd like to share the conversation with (3). Note that sharing a conversation gives read-only access and no editing rights. After you are finished editing your share settings, you can click Submit (4) to save your changes or Dismiss (5) to exit the window without saving.

The filter sidebar offers you a dynamic way of interacting with your data. The numbers at the top of the bar (1) indicate the number of Glimpzes currently showing up versus the total number of Glimpzes in your conversation. These numbers will change as you make changes to the filtering criteria.

By default, Glimpzes you've rejected do not show up in your conversation (2). If you would like to include your rejected Glimpzes, simply click No. If you decide you want your conversation to run for a little longer, you can click on Date and Time to extend your conversation's deadline (3).

The demographic filters give you the capability of filtering your respondents as you see fit. By default respondents of all genders (4) and ethnicities (5) will be included in your feed. If you would like to filter out a particular segment of respondents, simply click down on the appropriate demographic to grey out that field. For example if you only want to see data from male respondents, you would click down on females to exclude them from analysis.

The low and high ends of the age filter (6) are determined by the targeting criteria you set when creating your conversation. To filter out a segment of your respondents, simply click and drag the circles to match the age values you'd like to see. By default our location filter (7) only includes the United States. If you would like to filter for other countries, click 'Add' and type in the name of the country you'd like to see.

The UserId field (8) allow you to filter for specific Glimpzes by inputting in the respondent ID.

The Glimpz Sentiment filter (9) offers you a quick way of distinguishing Glimpzes with positive sentiment from Glimpzes with negative sentiment. GlimpzIt AI does this by crawling through the Glimpz comments and searching for keywords with a positive or negative connotation. For example, keywords such as good or pure indicate positive sentiment while keywords such as bad or strange indicate negative sentiment.

If you have screeners associated with your conversation (10), they will show up in between the Glimpz Sentiment and Tag filters.

In addition to tagging through the Glimpz itself, you can also use the Tagging framework (11) on the filter bar to Tag Glimpzes with a keyword, insight or a phrase. To create a new Tag, click on the + (12) under Tags and enter your Tag Name. Clicking on the Tag icon (13) associated with the individual Tag, activates the Tagging Mode. To assign this Tag to Glimpzes, click on the Glimpzes to which you would like to assign this Tag. To exit Tagging Mode, click on the Tag icon again. Note that in the paid plan, the system auto tags the Glimpzes for you. However you can always overwrite or change them as you see fit.

To view the details of a particular Glimpz, click down on that Glimpz Tile. This will bring you to the Glimpz Detail Page where you can see a large view of the Glimpz image, the short message, and the respondent's demographic info (1). In addition, you can share the Glimpz via email or social media (2) or accept/reject the Glimpz (3).

When using GlimpzIt Crowd, each Glimpz is additionally evaluated by a peer group. These evaluators are asked to provide a thumbs up or down in response to how well the Glimpz resonated with them, and optionally provide a comment (4). All of this information is also displayed on the page along with the overall evaluation sentiment (5). Note that evaluations will not appear until your conversation has moved from the Active to the Completed State.

Active Engage Tab

From the Engage Page, you can make changes to your Active Conversation like inviting more participants, updating the prompt, or further customizing your conversation page. Much of this page should look familiar from when you were creating your conversation.

If you decide that you need to collect more Glimpzes, you can do so by emailing your desired audience (1), sharing your conversation page on social media (2), or by simply copying and sharing the link (3). If you need more responses from a wider audience, you can leverage the 15 million strong Glimpzit Crowd by clicking the GlimpzIt Crowd button (4) and inputting the number of responses you need. Alternatively, if you already have your own panel you can click on the My Panel Button (5) located to the left of the GlimpzIt Crowd Button.

If you want to make changes to your conversation, scroll down to the next section to further customize the look and feel of your unique Conversation Page. Note that the conversation page is what your audience will see.

Like before, you can personalize the introductory note or make edits to your conversation prompt (1). Additionally, you can extend/shorten your end date (2), change the language of your conversation (3), and change the media type of your incoming Glimpzes (4). To target a different audience segment, you can edit the age range, gender, and Screener Questions (5). Or if you like, you can change the banner color (6) and logo (7) to better match your style.

To preview your changes, click on the Update button (8) and the mobile preview (9) will be rendered with your changes.

Active Analytics Tabs

This page enables you to track how your audience interacts with your conversation in real-time.

Engagement Statistics (1): In the free plan this chart illustrates the number of times your conversation page was viewed and the number of people that chose to respond. In the paid plan, you also see the number of people targeted and the count of validated Glimpzes.

Engagement Over Time (2): This chart enables you to monitor pageviews as compared to responses over time. Use this to find out if there was a particular day/time that works best for your respondents.

Filtered Out (3): This shows the number of Glimpzes that were filtered out. In the paid plan, you also see filtered Glimpz numbers by category such as quality, objectionable content, and relevance.

Evaluations (4): When using GlimpzIt Crowd, each Glimpz is further evaluated by a peer group to gauge how that particular Glimpz resonates with a larger audience. This chart shows the evaluation counts and the average count per Glimpz.

Engagement Score (5): This is an overall assessment of how effectively your conversation engaged the audience. Among other things, the score takes into account conversation pageviews, responses and validated responses.

Conversation Progress (6): This chart shows the start and end dates of your conversation along a spectrum so you can track how far this conversation is from completion. Once the end time is reached, a conversation is completed and you can find it by clicking the Completed Conversations menu. When using GlimpzIt Crowd, a conversation is complete when all requested Glimpzes and Evaluations have been collected.

Active Tags Tab

This page showcases all of the Tags for this conversation along with the most representative Glimpz for each Tag. When you first navigate to the Tags Page you are on the List View where you see all your Tags (1) listed out for you. To navigate to a Tag Detail Page, click down on a Tag Tile and see all the Glimpzes that have been assigned that particular Tag.

In addition to the List View, you also have the option of switching to the Mind Map (2) to see a graphical representation of how all your Tags are related.

The Mind Map is a graphical tool to help you visualize how different Tags (1) are related to each other. The numbers on the circles represent the number of Glimpzes that have been tagged with that particular Tag while the colors of the circles represent how many Glimpz associations that particular Tag has. Blue indicates 'cold' which means few Glimpz associations. Red indicates 'hot' which means that Tag has many Glimpz associations. Green indicates that the Tag falls somewhere in the middle. If there's a line connecting two Tags together (2), that indicates those two Tags have both appeared on at least one Glimpz.

If you click down on a particular Tag Circle (1), that Tag and all associated Tags will be highlighted while unrelated Tags will fade into the background. You then have the option of navigating to that Tag page by clicking on 'Go To "TAG NAME" Tag' (2).

The Tag Detail Page showcases a specific Tag on your conversation.

To edit the Tag's name and description, click down on the pencil (1). This page also shows the Most Used Descriptors (2) which is the aggregated text from each Glimpz and its evaluations visualized in the form of a word cloud. The keywords with the highest occurrence rate are shown most prominently.

To the right of the Most Used Descriptors is the Statistical Claim (3) for that specific Tag you are looking up. The statistical claim is calculated by taking into account both Glimpzes and evals that are supported with that tag.

Below the Most Used Descriptors and Statistical Claim lie all the Glimpzes associated with the Tag. Click down on an individual Glimpz Tile (4) to navigate to that Glimpz Page.

View Completed Conversations

After a conversation has finished fielding and undergoing evaluations, it will move over to the Completed Conversations View. To navigate to Completed Conversations, click on the Completed Conversations Icon from the menu bar. Select your desired conversation by clicking on the appropriate conversation tile (1) to view or filter Glimpzes, view final engagement statistics, and a summary of the top Glimpzes and Tags. Additionally, you can add or update Tags, conclusions or insights as you see fit.

Completed Glimpzes Tab

The Completed Glimpzes Tab should look identical to the Active Glimpzes Tab apart from a few slight differences. After a conversation finishes fielding, GlimpzIt AI utilizes computer vision to crawl through the Glimpz images and automatically tags each of them. These Machine Tags can be distinguished from Custom Tags (tags you've created) by the wand icons located to the right of the Tag Names (1).

For a quick refresher on how to create your own Tags, refer back to the Active Glimpzes Tab.

If you navigate to a Completed Glimpz Detail Page, you should notice a few differences here as well. Now that your conversation has moved from the Active to the Completed state, you should see evaluations appear for each of your Glimpzes (1). As a reminder, when using GlimpzIt Crowd, each Glimpz is additionally evaluated by a peer group. These evaluators are asked to provide a thumbs up or down in response to how well the Glimpz resonated with them and optionally provide a comment (3). All of this information is also displayed on the page along with the overall evaluation sentiment (2).

For more information on evaluations, refer back to the Active Glimpzes Tab.

Completed Analytics Tab

The Completed Analytics Tab consists of a number of charts that provide vital information on how your audience interacted with your conversation from start to finish. These charts are the same as the ones that were on the Active Analytics Tab. For a quick refresher on what each of the different charts mean, refer back to the Active Analytics Tab.

Completed Summary Tab

This is arguably one of the most important pages on GlimpzIt, because it provides a complete overview of your conversation. On this page you'll see the conversation prompt (1) that was sent out to your audience along with associated data and conclusions.

The top section of the Completed Summary Tab should look very similar to that of the other tabs. The only difference that you'll find is that when you click on the Download Icon (2). Instead of a CSV file or JPGs of your Glimpzes, the download icon allows you to download a powerpoint of all the content on the Summary Page.

You can also open or collapse the filter bar by clicking on the filter icon (3) on the top left hand corner. An important fact to note is that the Summary Tab is dynamic and filtering out Glimpzes recomputes all of the information on the page.

The location (4) section shows a listing of the exact geographic locations of your respondents at the instant they participated in this conversation. In the demographics (5) section, you will find the gender and age breakdown of your respondents.

Below the location and demographics you will find the Top Tags (6) (also referred to as the Top Insights) section. These Top Tags are algorithmically determined using a combination of tag occurrences, evaluations, and sentiment analysis for this conversation. The Glimpzes shown are the most representative of the Tag they are associated with.

Just below the Top Tags is the Tag Analysis section which is composed of two different charts. By default the Tag Occurrences Chart (1) will be the first one shown. During the analysis process each Glimpz can be tagged with insights or keywords. The green bars denote the number of times a particular Tag appeared in the Glimpz data. When using GlimpzIt Crowd, you'll additionally see blue bars that represent the number of times a particular Tag appeared in the evaluations. To download this chart, simply click on the download icon (2). If you would like to switch views to the Theme Analysis Chart, click on the chart icon (3).

The Theme Analysis Chart organizes your Tags into actionable categories such as Opportunities (areas you should focus on) and Dormant (areas you can safely ignore). Each circle on the chart represents a Tag with the colors of the circles representing how many Glimpz associations that particular Tag has. Blue indicates 'cold' which means few Glimpz associations. Red indicates 'hot' which means that Tag has many Glimpz associations. Green indicates that the Tag falls somewhere in the middle. Also note the different color shades which represents the intensity of the Glimpz associations.

If you would like to see the Tag name for a particular Tag, simply hover over that circle (1). Alternatively you can click on the speech bubble (2) to display all of the Tag names. To download the Theme Analysis Chart, click on the download icon (4) while on this view. If you wold like to switch back to the Tag Occurrences Chart, click on the graph icon (3).

If you scroll down you should see the results of your single select and multi select Screener questions represented in graphical form (1). Responses to open-ended screeners can only be found by downloading the CSV file.

Below the Screeners lies the Most Used Descriptors (2) which is a display of the aggregated text from each Glimpz and its evaluations visualized in the form of a word cloud. Note that the keywords with the highest occurrence rate are shown most prominently. To remove a word from the word cloud, click on the settings icon (3) and uncheck that specific word.

Next to the Most Used Descriptors is the Conclusions (4) section. Here you can enter the conclusions you've drawn from the aggregated data. Add new conclusions by clicking on the + (5) sign, edit conclusions by clicking on the pencil (6), or delete a conclusion by clicking on the trash can (7). Note that in our paid plan, initial conclusions are generated for you. You can, however, always overwrite or change them as you see fit.

Finally at the bottom of the summary, you will find the Explore Further (8) section. This section is an interactive list of suggested new conversations. You can edit an existing suggestion by clicking on the pencil icon (9), or delete it with the trash can icon (10). Create a new suggestion by clicking on the large plus tile (11). Furthermore, if you see an idea you like, be sure to click on the small plus (12) at the bottom of the tile to start your next conversation.

Completed Tags Tab

The Completed Tags Tab should look identical to the Active Tags Tab. For a refresher on this tab, refer back to the Active Tags Tab.